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Workfolio: 310% Revenue Increase in 90 Days
How we transformed a struggling B2B SaaS Google Ads campaign into a profit-generating machine through Quality Score optimization and landing page redesign.
Revenue Growth
Cost Per Click
Avg Quality Score
ROAS
The Challenge
Workfolio, a productivity monitoring SaaS platform, was burning $18,000/month on Google Ads with minimal returns. Their Quality Scores averaged 3-4, resulting in sky-high CPCs ($47.50 per click) and a conversion rate under 1.2%.
Their landing pages were generic WordPress templates, their ad copy didn't match search intent, and their keyword structure was a mess of broad match terms bleeding budget on irrelevant traffic.
The CEO was two weeks away from killing the entire Google Ads program when they reached out to us.
Our Approach
Complete Account Restructure
Rebuilt campaigns from scratch with exact and phrase match keywords targeting high-intent searches. Eliminated 73% of wasteful broad match terms.
Lightning-Fast Landing Pages
Built 5 keyword-specific landing pages with sub-1-second load times. Each page matched ad copy exactly and featured benefit-driven copy addressing project management pain points.
Continuous Optimization
Daily bid adjustments, weekly A/B tests on headlines and CTAs, and monthly landing page iterations based on user behavior data.
90-Day Timeline & Results
Quality Score jumped from 3.8 to 7.2. CPC dropped by 34%. First profitable week.
Conversion rate hit 8.4%. Quality Score reached 9.1. CPC down to $22.40 (53% reduction). First 6-figure month from paid ads.
Revenue up 310% compared to pre-Inflowbase baseline. Quality Score stable at 9.4. ROAS of 4.2x. Client increased budget by 60% to scale further.
LegalEdge Partners: From $287 to $112 Cost-Per-Lead
How targeted landing pages and Quality Score optimization slashed acquisition costs while tripling qualified lead volume for a personal injury law firm.
Cost Per Lead
Lead Volume
Avg Quality Score
Conversion Rate
The Challenge
LegalEdge Partners was paying $287 per qualified lead from Google Ads—barely profitable when factoring in sales costs. Their landing pages were generic attorney bio pages that failed to address specific case types or client concerns.
Worse, they were competing in one of the most expensive Google Ads verticals (personal injury law) with a Quality Score averaging 4.6, meaning they overpaid on every click against competitors with better-optimized campaigns.
The Solution
We created 8 case-type-specific landing pages (car accidents, slip-and-fall, medical malpractice, etc.), each designed to match exact search intent and address common objections.
Each page featured client testimonials specific to that case type, a simple intake form, and prominent trust signals (awards, case results, credentials). Load times under 0.9 seconds boosted Quality Scores immediately.
Combined with restructured ad groups and negative keyword pruning, we achieved an average Quality Score of 8.9 within 45 days.
ShopStyle Collective: 5.2x ROAS Through Product-Specific Landing Pages
How hyper-targeted landing pages and aggressive Quality Score optimization transformed a struggling fashion e-commerce Google Ads campaign into their #1 acquisition channel.
ROAS
Cost Per Acquisition
Avg Quality Score
Conversion Rate
The Challenge
ShopStyle Collective, an online women's fashion retailer, was sending all Google Ads traffic to their homepage or generic category pages. Quality Scores hovered around 5, and their ROAS was a dismal 1.8x—barely enough to justify the ad spend.
Their cart abandonment rate from paid traffic was 84%, significantly higher than organic traffic, indicating a fundamental mismatch between ad promises and landing page experience.
The Inflowbase Strategy
We built 24 product-collection-specific landing pages—each showcasing a curated selection matching exact search queries ("black cocktail dresses under $100", "summer casual tops", etc.).
Every page loaded in under 1.2 seconds with optimized images, featured social proof from real customers wearing the products, and included prominent free shipping and easy returns messaging to overcome purchase objections.
We restructured campaigns into tightly-themed ad groups with exact match keywords, ensuring perfect alignment between search query, ad copy, and landing page content.
Key Learnings
- Specificity wins: Product-specific landing pages outperformed category pages by 340% in conversion rate. The more specific the match between ad and landing page, the better Quality Score and conversion rate.
- Speed matters more in e-commerce: Every 100ms of page load time improvement increased conversion rate by 0.7%. Fast pages directly correlated with higher Quality Scores and lower bounce rates.
- Social proof drives action: Landing pages with customer photos and reviews converted 2.1x better than product-only pages. Real customers wearing the clothes reduced perceived risk.
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