Cut Your Google Ads CPC by 40-70%
Stop overpaying for clicks. Our proven system reduces cost per click while maintaining or increasing traffic quality.
Real CPC Reductions
Why Your CPC Is Too High
High cost per click isn't random. It's caused by specific, fixable problems.
Low Quality Score
HIGH IMPACTA Quality Score of 5 means you pay 2-3x more per click than competitors with a score of 9. This is the #1 CPC killer.
Broad Match Waste
HIGH IMPACTBroad match keywords trigger irrelevant searches with inflated CPCs. You're bidding against advertisers targeting different audiences.
Competitive Keywords Only
HIGH IMPACTEveryone bids on the same obvious keywords. Long-tail variations get you the same customers at 70% lower CPC.
Poor Ad Relevance
HIGH IMPACTGeneric ads get low CTR, which signals poor relevance to Google. Low relevance = higher CPC to maintain position.
Slow Landing Pages
HIGH IMPACTPage load time >3 seconds damages your landing page experience score, directly increasing CPC by 20-40%.
No Negative Keywords
HIGH IMPACTWithout negatives, you compete in irrelevant auctions with different buyer intent, driving up your average CPC.
Our CPC Reduction System
A proven 6-step process that reduces CPC while maintaining or increasing traffic
Quality Score Optimization
Improve QS from 5 to 9 across all keywords. This alone typically reduces CPC by 40-50%.
Negative Keyword Mining
Add 200-500 negative keywords to eliminate irrelevant, expensive auctions.
Long-Tail Expansion
Find 50-100 long-tail variations with 70% lower CPC but same buyer intent.
Ad Copy Refinement
Rewrite ads to match exact search intent, increasing CTR by 40-80%.
Landing Page Speed
Optimize pages to <1 second load time. Improves landing page experience score.
Bid Strategy Optimization
Implement smart bidding based on conversion data, not competitor activity.
CPC Reduction Case Studies
Real results from real clients
57% CPC Reduction in 45 Days
- Improved avg Quality Score from 5.1 to 8.8
- Added 347 negative keywords
- Expanded to 89 long-tail variations
- Optimized landing page speed to 0.8s
"We went from barely breaking even to 340% ROI. The CPC reduction meant we could finally scale profitably."
— Sarah Chen, VP Marketing
56% CPC Reduction, 128% Budget Efficiency
- Improved Quality Score from 4.7 to 9.1
- Identified 521 irrelevant search terms
- Created 127 long-tail product variations
- Increased ad CTR from 3.1% to 7.8%
"Cutting CPC in half while improving traffic quality seemed impossible. Inflowbase made it happen in 90 days."
— Michael Torres, E-commerce Director
Your CPC Reduction Timeline
What to expect in the first 90 days
Immediate Wins
- Add negative keywords
- Pause worst performers
- Fix obvious QS issues
Quality Score Boost
- Restructure campaigns
- Rewrite ad copy
- Optimize landing pages
Long-Tail Expansion
- Research variations
- Launch new ad groups
- Test messaging
Optimization & Scale
- Fine-tune bids
- Expand winners
- Cut losers
Ready to Cut Your CPC in Half?
Get a free CPC analysis and find out exactly how much you're overpaying per click—and how to fix it.
Ready to Maximize Your ROI?
Get a free Google Ads audit and discover exactly where you're wasting budget.