Quality Score:
The Secret to Cheap Clicks
Google's Quality Score determines your ad position and how much you pay per click. A perfect score can cut your costs in half while boosting your ad position.
10/10
Our Avg. Score
52%
Lower CPC
What is Quality Score?
Quality Score is Google's rating of the quality and relevance of your keywords, ads, and landing pages. It's measured on a scale of 1-10, with 10 being perfect. Google uses this score to determine your ad rank and how much you'll pay per click.
The 3 Components of Quality Score
Expected CTR
How likely people are to click your ad when they search for your keyword
Ad Relevance
How closely your ad matches the intent behind a user's search
Landing Page Experience
How relevant, useful, and fast your landing page is for users
The Real Cost Impact
Quality Score directly affects your bottom line. Here's the math:
5/10
Poor Score
$8.00
Cost per click
7/10
Average Score
$5.00
Cost per click
9/10
Great Score
$3.50
Cost per click
10/10
Perfect Score
$2.40
Cost per click
Annual Savings on $10k/month Budget
Score 5 vs 10
$84,000
saved per year
Score 7 vs 10
$52,000
saved per year
Score 9 vs 10
$22,000
saved per year
Most agencies achieve Quality Scores of 5-7. We consistently deliver 8-10.
That difference could save you tens of thousands every year.
How Inflowbase Achieves 10/10 Scores
Our integrated approach means every element works together to maximize your Quality Score
1. Keyword-Ad Alignment
- Every ad group contains tightly themed keywords (3-7 max)
- Ad headlines include the exact keyword being searched
- Ad copy addresses specific pain points for each keyword
2. Lightning-Fast Landing Pages
- Sub-1-second load times (Google's Core Web Vitals)
- Mobile-first design that works perfectly on all devices
- Optimized images and code for maximum performance
3. Perfect Message Match
- Landing page H1 mirrors the ad headline
- Keywords naturally woven throughout the page copy
- Content directly addresses the search intent
4. Conversion Optimization
- Clear, compelling CTAs that match user intent
- Trust signals (testimonials, logos, guarantees)
- A/B testing to continuously improve conversion rates
Workfolio: Quality Score 5.2 → 9.4
Before Inflowbase:
- • Average Quality Score: 5.2
- • Average CPC: $7.80
- • Monthly ad spend: $12,000
- • Leads per month: 47
- • Cost per lead: $255
After Inflowbase (90 days):
- • Average Quality Score: 9.4
- • Average CPC: $3.60
- • Monthly ad spend: $12,000
- • Leads per month: 162
- • Cost per lead: $74
245% increase in leads with the same budget
Simply by optimizing for Quality Score
Ready to Achieve Perfect Quality Scores?
Let us show you how much money you're leaving on the table with low Quality Scores.
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